This sign at the Minnesota Zoo captured my eye right away. It was hard not to look at this sign in the Tiger Exhibit. This sign was very convincing for my friend and I to see the baby tigers. After I saw this sign it got me thinking about the website and how effective the signs on a website can be to convince people to come visit. This sign does not have a lot of information on the exhibit, however it draws people into the exhibit and into the conservation campaign.
Think about how this poster might influence your thinking about a social justice element in your group's museum exhibit. What's the larger, global story you'll want to make visitors aware of? Since I'm not sure which idea you'll commit to (at this point), I can only speak generally, but I do urge you to consider getting visitors involved in an "issue" related to your content.
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